Sweetloom, the heirloom tomato developed by Yuksel Seeds, became one of the main highlights of the latest edition of Fruit Attraction, captivating visitors with its unmistakable flavor and striking black-purple color.
Since its launch, this variety has quickly established itself in the market thanks to its exceptional quality, backed by international recognition such as that granted by the International Taste Institute in Brussels and its recent distinction at Fresh Market Poland.
A Tomato That Brings Back Traditional Flavor
Sweetloom is a ribbed tomato that stands out for its perfect balance of sweetness and acidity, offering an authentic flavor reminiscent of the traditional tomato. Its juicy yet firm texture, along with an excellent post-harvest life, makes it an ideal option for both domestic and export markets.
In addition, its agronomic versatility allows it to adapt to different growing conditions, ensuring stable production throughout the year.
At Fruit Attraction, Yuksel Seeds not only presented Sweetloom but also its wide range of tomatoes resistant to the Tomato Brown Rugose Fruit Virus (ToBRFV), including cherry, mini plum, ribbed, cocktail, pear, and pink types.
The company also showcased its latest advancements in other crops, such as Ivancan and Princessa in peppers, Zuzana in eggplant, Saymon and Reymon in cucumbers, and Cardona in melon.
Recognition at the Tomato Awards 2025
Coinciding with the fair, Yuksel Seeds was recognized at the Tomato Awards 2025 for its work in the genetic improvement of hybrid varieties and for developing solutions that meet the current needs of producers. The award was received by Mehmet Yuksel, the company’s CEO.
Over 35 Years Driving the Horticultural Sector
With more than three decades of experience, Yuksel Seeds has consolidated its presence in key European markets, strengthening its leadership in vegetable breeding. The company maintains a strong commitment to research and development, allowing it to offer innovative varieties that combine flavor, resistance, and performance.
Participation in Fruit Attraction 2025 once again confirms the company’s commitment to being present at the most important international events, reinforcing its position within the horticultural sector and reaffirming its mission: to unite innovation and tradition to deliver vegetables of the highest quality.
